![]() The Master Distiller was Francisco Alcaraz, who had been a big deal in the tequila world dating back to 1968.Įven though Patrón the brand is a relative newcomer, they employ highly crafted and proven techniques to set their tequila apart from the crowd. That’s right, Paul Mitchell, the company that makes hair care products.Īs the backgrounds of the two men were not in distilled spirits, they wisely recruited a Master Distiller to help them create their visionary tequila. Martin was an entrepreneur and John Paul DeJoria was a co-founder of Paul Mitchell. The two men were Martin Crowley and John Paul DeJoria. It all began when two men in the 1980s decided they wanted to create their own brand of tequila. A history that started much more recently than you would expect. That’s the unquestionable quality of the small-batch tequila they’ve been producing for years. In the case of Patrón tequila, there’s a big reason everyone started talking. It’s true that in some cases celebrities latch on to a product regardless of the quality. Patrón has been name-checked in over 250 songs by pop stars such as T.I., Drake, The Weeknd, and Rihanna. More recently, other celebrities got into the tequila game like George Clooney, Dwayne “The Rock” Johnson, Michael Jordan, and Kendall Jenner.īut it’s possible that no tequila has been more in the zeitgeist than Patrón tequila. Sammy Hagar, the Red Rocker of Van Halen fame, has had his name associated with Cabo Wabo tequila since the 1990s. This is not only apparent in restaurants and liquor stores but in pop culture. Since tequila is the main ingredient in the Margarita it has also been taken along for the ride. Looking for updated Patron prices? In recent years, the Margarita has taken over as the world’s most popular cocktail. ![]()
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